Categories for Selling

The Psychology Behind Pricing and Selling your Home

Have you ever seen a product at a store and thought, “Whoa. That price is outrageously high. It’s just not worth it!” Conversely, you might have also reacted to another product with, “That’s awfully cheap. The quality must not be good.” Welcome to the psychology of pricing! According to research, ...

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Should you Stage Your Home Yourself?

There’s no doubt that an effectively “staged” home is likely to sell faster and for a better price. Studies in real estate sales consistently prove it. However, you might be asking, “Is it better to do the staging myself? Do I need to hire a professional?” Let’s look at the ...

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FALL SELLING CHECKLIST

If you’re thinking of selling this fall, this is the ideal time to start the process. The earlier you get ready, the more successful your sale will be. It will likely go a lot smoother, too. So, with those benefits in mind, here is a quick checklist that will guide ...

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Creating the “Wow” Effect in Buyers

It’s incredible how quickly people form first impressions. According to some studies, people can develop lasting opinions within seconds of seeing someone, something, or someplace new. That’s why, when preparing your property for sale, it’s important to do everything you can to make sure it looks attractive to buyers. Nowhere ...

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